As it relates to COVID-19, for months I had a conspiracy theory going on inside my head, and I finally realized I was in denial. I still may be right about the conspiracy theory, but either way, we have a global crisis.

So, I’ll keep this simple.

1. If you are like I was, get over it and face reality.
2. Who knows how long this is going to last? On March 19, my business networking group thought it would last four weeks to three months longer. To be conservative, let’s assume it will be six months, or until the end of 2020.
3. Develop a contingency plan for your business and your personal finances for 2020, assuming it lasts all year.
4. Execute on your plan!

Based on my observations during the Great Recession, the companies that reacted the quickest were hurt the least, and some of those that waited didn’t make it.

I have a question for you: So far, how does this crisis feel compared to the Great Recession?